Future Forward to Increase Ad Spending
The Biden campaign is set to launch a massive ad campaign in key swing states. Specifically, the ads will run in Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin. This represents a significant increase over Future Forward’s previous spending of $151 million.
Focusing on Trump
While the content of the ads has yet to be determined, Biden and Democrats are operating on the assumption that former President Trump will be the Republican nominee. In 2023, Future Forward’s ads focused on Biden’s Inflation Reduction Act and Latino issues in Arizona, Nevada, and Pennsylvania, according to Politico.
Social Media as Primary Tool
Biden’s campaign has recently revealed its plan to target Trump above all else, using social media as the primary tool. This strategy comes as Biden’s chances of re-election remain uncertain, with many swing state polls showing Trump in the lead.
Challenges for Biden
Biden’s campaign faces significant challenges, including concerns about his age, inflation, the ongoing border crisis, and growing instability abroad. As the campaign ramps up its ad spending, Biden hopes to sway swing state voters and solidify his chances of re-election.