Transitioning to a New Chapter
Los Angeles – Golf legend Tiger Woods has unveiled his latest venture, the lifestyle brand Sun Day Red, in collaboration with TaylorMade Golf. The move comes after Woods’ departure from Nike, marking a significant shift in his fashion identity.
A Bold New Logo
Woods’ new logo features a tiger with 15 stripes, representing his 15 championship titles. The apparel line includes luxurious cashmere hoodies, sleek sweaters, and footwear with the brand’s name prominently displayed.
Embracing a New Market
By expanding beyond the golfing realm, Woods aims to tap into the lifestyle market with premium quality fabrics and functional designs. The brand’s focus is on merging style and performance, catering to both athletes and fashion enthusiasts.
Anticipated Launch
TaylorMade plans to debut the men’s apparel line online on May 1 in the U.S. and Canada, with future expansions into global markets. Woods’ partnership with TaylorMade extends beyond apparel, including clubs and golf balls.
Strategic Timing
With the launch strategically planned before Woods’ 2024 debut at the Genesis Invitational, the collection is set to capture a broad audience’s attention. The versatile designs are expected to resonate with golf and fashion enthusiasts alike, making it a timely and impactful venture for Woods.