Former Athletes and Fans Express Discontent
Nike’s recently unveiled outfit design for the US women’s Olympic team has faced intense backlash on social media. The outfit, which features a high-cut bikini line, has been described as a “costume born of patriarchal forces” by a former US athlete. Athletes and fans have criticized the design, emphasizing the need for performance-focused attire.
Nike’s Response and Athletes’ Concerns
In response to the backlash, Nike stated that the leotard design would be one of several options available to athletes, with customization options for the upcoming Olympic Games. Athletes like US long jumper Tara Davis-Woodhall expressed concerns about the outfit’s design, highlighting the importance of comfort and functionality in athletic wear.
Push for Change and Redefining Athletes’ Attire
This criticism reflects a broader movement within sports to challenge the oversexualization and policing of women’s apparel. Calls for change, such as the German women’s gymnastics team’s decision to wear full-body unitards at Tokyo 2020, emphasize the need to prioritize athletes’ comfort and performance over traditional gender norms.