AI and Art: Finding the Balance
Renowned writer/director Baz Luhrmann has expressed his support for unions’ concerns regarding the use of AI in creative industries. Luhrmann, who recently collaborated with Bombay Sapphire on the “Saw This Made This” campaign, which featured an AI robot artist named Ai-Da, believes that while AI can be useful in certain aspects of the creative process, it falls short in capturing the imperfections that make art truly human.
AI in Writing: A Tool, Not a Replacement
Luhrmann acknowledges that AI can provide a standardized structure or form in writing, potentially saving time and aiding organization. However, he emphasizes that true creativity and the emotional essence that defines art cannot be replicated by machines. He emphasizes the importance of proper governance and understanding of AI in all fields, including the arts.
Regulations in Hollywood
The Writers Guild of America (WGA) has addressed the use of AI in the entertainment industry, stipulating that AI-generated material cannot be considered source material or undermine a writer’s credit or rights. While writers are allowed to utilize AI with company consent and adherence to company policy, they cannot be compelled to use AI software.
Protecting Performers’ Rights
The recent strike by writers and actors in Hollywood led to the implementation of regulations to safeguard performers’ rights. Employers must now obtain explicit consent from performers before creating “digital replicas” of them for projects. Additionally, performers must be compensated for the time they would have otherwise spent working in person.
A Call for Proper Governance
Luhrmann’s stance on AI reflects a growing concern in the creative industry. As AI continues to advance, it is crucial to establish regulations and guidelines that balance the benefits of AI with the preservation of human creativity and individuality. Proper governance and understanding of AI will ensure that artists and performers maintain their essential role in the creative process.